Coming on the heels of the CETA accord between Canada and Europe, which is expected to boost Canadian imports of EU products, this campaign has a twofold aim: to build awareness of French and European deli meats and to broaden the range of products currently stocked at stores throughout Canada.
A brand platform will be developed, highlighting the products’ quality and premium positioning. Made using world-renowned traditional know-how and compliant with strict European regulations, French deli meats indeed have everything it takes to stand out as an upmarket delicacy in Canadian stores.
Actions to drive awareness – including events, PR, influencer marketing and partnerships – will be geared towards food industry professionals. Finally, digital and advertising campaigns, bolstered by in-store promotional programmes, will help broaden the target to include foodies.
 Comprehensive Economic and Trade Agreement
 Accord économique et commercial global