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    • FICT chooses Sopexa as its influencer marketing agency in Canada

    FICT chooses Sopexa as its influencer marketing agency in Canada

    06 June 2018Sopexa News

    Following a selection process, the French Federation of Deli Meat Producers, Caterers and Meat Processors (FICT) has chosen Sopexa to design and run a three-year influencer marketing campaign in Canada (2019-2021).


    Coming on the heels of the CETA[1] accord between Canada and Europe, which is expected to boost Canadian imports of EU products, this campaign has a twofold aim: to build awareness of French and European deli meats and to broaden the range of products currently stocked at stores throughout Canada.






    A brand platform will be developed, highlighting the products’ quality and premium positioning. Made using world-renowned traditional know-how and compliant with strict European regulations, French deli meats indeed have everything it takes to stand out as an upmarket delicacy in Canadian stores.



    Actions to drive awareness  – including events, PR, influencer marketing and partnerships – will be geared towards food industry professionals. Finally, digital and advertising campaigns, bolstered by in-store promotional programmes, will help broaden the target to include foodies.


    [1] Comprehensive Economic and Trade Agreement

    [2] Accord économique et commercial global