Yet DrinkTech goes beyond the consumer market: to provide purchasers with reliable, up-to-date information, Product Information Management (PIM) applications tailored to the complexities of wine (e.g. small ranges, the importance of vintages, etc.) offer true added value by enabling automatic updating of communications media and sales literature. Services like VIN.co in France and Bottlebooks.me in Germany offer buyers up-to-the-minute information on wine availability.
