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  • DrinkTech proves fruitful

    30 June 2017Latest news & trends in food & drink

    From help in choosing products and online purchases to geolocation of nearby stores to optimising tasting conditions to user forums and communities like Vinehoo in China, there is no shortage of apps – over 200 in all - to help consumers enjoy the ultimate wine experience.

    Yet DrinkTech goes beyond the consumer market: to provide purchasers with reliable, up-to-date information, Product Information Management (PIM) applications tailored to the complexities of wine (e.g. small ranges, the importance of vintages, etc.) offer true added value by enabling automatic updating of communications media and sales literature. Services like VIN.co in France and Bottlebooks.me in Germany offer buyers up-to-the-minute information on wine availability.