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    • Check out the latest Beverage Industry trends before Prowein

    Check out the latest Beverage Industry trends before Prowein

    14 March 2018Latest news & trends in food & drink

    Prowein, the must-attend event for wine & spirits professionals, will be taking place in a couple of days (18-20 March 2018). Check out the latest Beverage Industry trends identified by Sopexa teams before you head out to the fair !

    ROYALE YOUR COCKTAILS !

    Bartenders have taken the Royale template to new places.

    Sparkling wine has been on a tear worldwide inspiring new cocktails and turning the classic drink into a verb. You can now “Royale” anything. Royale has come to mean transforming a drink by adding sparkling wine.

     

    Sparking wines key figure : +8.7% by 2019

    Global consumption of sparkling wine will increase another 8,7 percent by 2019, significantly more than overall wine consumption, at 1,4 percent, according to ISWR.

     

    IS CRAFT WINE A TREND?

     

    Is the craft movement hitting the wine industry?

    In Europe, this question might sound odd, but in the United-States, where wine is often produced on an industrial scale, it is worth taking it into account as consummer’s demands are changing.

     

    A strong demand for transparency

    Authenticity, small scale production and more transparency are today’s consumer expectations. New apps are coming out that illustrate this need to create connections between winemakers and wine lovers.  The app TWIL is a perfect example.

     

    Natural wines: a trend to follow

    Hotspots such as New York, Copenhagen, London and Paris are making natural wines ‘à la mode’. A trend to follow eventhough natural wines accounts for less than 2% of global sales according to the magazine Wine Business International. The RAW wine fair is continuing to grow and taking roots in Berlin, New York and Los Angeles.

     

    ALL EYES ON SOCIAL MEDIA

     

    Chardonnay: the most discussed grape variety on the web and social networks.

    3 times more visible than Cabernet Sauvignon, with 54,300 mentions against 17,600 on February 2018.

     

    Instagram accounts for nearly 30% of the visibility of the grape variety.

    Wine labels, wine color, shape of the glass, tasting venues… all of the above are a great source of inspiration and is a great excuse to communicate on your wine.

     

    Source: Bloomberg, Winemag, The Drinks Business, The Economist, The Drinks Business, Vitisphere, The Guardian, Sopexa survey with Radarly on German, English, Spanish, French, Portuguese and Italian social media