BBC Good Food columnist Tony Naylor cites non-alcoholic drinks as a growth area in the food and drink industry, and UK supermarket forecasters say that health-conscious millennials are drinking booze less and less. Premium tonic waters with interesting flavours, non-alcoholic ‘spirits’ and botanical mixesare flooding in to fillagap in the market.
The two year’s old non-alcoholic spirit brand, Seedlip,has seen its sales increase tenfold in the last year, with stockists including Tesco and top cocktail bars such as American Bar at The Savoy hotel in London.