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  • Why are Belgian beers so popular?

    07 June 2018Latest news & trends in food & drink

    The “Brewers of Europe Forum - Beer and Beyond”, is taking place on 7 and 8 June in Brussels, Belgium. A great opportunity for us to tell you a little about Belgian beers, the go-to brews for fans all around the globe. If you are at the show, don’t miss the conference run by Vincent Bayer, Director of Sopexa’s Belgium agency.

     

    Exported to 95 countries, Belgian beers – for example, Stella Artois – are a favourite worldwide!

    Ideally located, Belgium is in the heart of what could be dubbed the “Beer Belt”, which stretches from Ireland to the Czech Republic. This geographical zone brings together all the right conditions for growing hops. An excellent place to start.   

     

    A rare variety of beers

    Their wide range of flavours, brands, brewing processes and ingredients is one of the main reasons why Belgian beers remain so popular amongst consumers. Since the time of the first Trappist and Abbey beers, the country has had a solid heritage to build upon!  

     

     

    Today, a new trend is taking hold: the rise of microbreweries, to offer new taste experiences and target niche markets. Diversity is what makes the Belgian beer tradition so rich.

     

    A singular brand image

    Belgian brews convey a truly unique image. In addition to their authenticity, these beers are also loved for their sophisticated personalities and because they are made by brewers who are passionate about their craft.