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    • Appointment of Richard KRYSTKOWIAK as China Mainland Managing Director

    Appointment of Richard KRYSTKOWIAK as China Mainland Managing Director

    In China Mainland since 1998 and based in Shanghai, Guangzhou & Beijing, Sopexa communication agency begins the year 2022 with the appointment of its new Managing Director’s, Richard KRYSTKOWIAK. He will be responsible for the management and commercial development of the China mainland market.  

    With 10 years of experience in communication, including 2 years in a creative agency as digital project manager on wine & spirits matters, Richard KRYSTKOWIAK is an expert in customer relations and development of marketing and communication strategies for the food & beverage, lifestyle and luxury industries. He also has created and executed numerous multi-channel campaign strategies. 


    He has been working for Sopexa for 5 years, starting as Project Manager then Senior Account Manager for South East Asian markets based in Singapore, then Client Services Director for 3 years based in China. We are proud to announce that he has been promoted as Managing director China Mainland under the management of Augustin MISSOFFE who is now based in Singapore as Managing Director Asia-Pacific. 


    Richard KRYSTKOWIAK has developed a large network of professional partners including chefs, sommeliers and wine experts in Asia and more particularly in China. Also, he has completed a diploma course in oenology. He has been coordinating and organizing the French Wine Sommelier Competitions in Asia for the past 5 years and has been a professional judge for the Best French Wine Sommelier Competitions since 2018.  


    Thus, Richard KRYSTKOWIAK will share his 360° communication expertise with the Sopexa China team of 29 talents.


    « This is a very exciting challenge in one of the most fascinating market, constantly evolving and providing new opportunities of development. I look forward to accompanying our clients with our local experts, providing them tailor-made strategies and solutions to develop their presence in Mainland China.” says Richard KRYSTKOWIAK