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    • Anne-Laurence Schiepan, Sopexa’s new Strategic & Creative Advisor

    Anne-Laurence Schiepan, Sopexa’s new Strategic & Creative Advisor

    Sopexa News

    Sopexa is strenghtening its Strategic Planning unit and has brought in Anne-Laurence Schiepan to head its development. Anne-Laurence will namely be responsible for managing and supervising the agency’s creative strategies. She will also act as an advisor on sales strategy and organization for Sopexa and its 27 agencies worldwide, in particular running a network of freelancers in the fields of creative work, copywriting, planning, production and art purchasing.

     

    Anne-Laurence’s strong background, her creativity and her strategic vision will be a great asset for the agency,” says Sopexa CEO Jean-René Buisson. “We are delighted to have her on board at this key time, as Sopexa is now more than ever striving to become the premier international agency in the Food & Drink sphere.”

     

    Anne-Laurence Schiepan has built her career entirely at communication agencies. She learned the ropes at the BDDP Group, where she spent nine years, mainly handling corporate and international accounts. She then joined the Havas Group (formerly Euro RSCG) and helped to found Euro RSCG C&O, today known as Havas Paris, where she served as Vice President in charge of content, channel planning and the creative hub.  

     

    Fourteen years later, seeking an entrepreneurial experience, she became Deputy Managing Director of a strategy consulting firm before being recruited by Publicis Consultants, where she was appointed Vice President.

     

    In 2015, she decided to build her own consultancy business and founded Le Collatéral, a guesthouse that is half factory, half cultural hub, in the heart of Arles, France. Dedicated to creativity, innovation and sharing, this unique setting provides an original way to enhance strategic thinking through constant experimentation and discussion.