What is your (hidden) talent?
An infectious laugh.
Your greatest passion?
I’m a big cinema lover. Recently, I really enjoyed The Happy Film, which shows a New York designer and his unique quest for happiness, and the superb camerawork of South Korean director Park Chan-wook in The Handmaiden.
Something you always have with you?
I always have a book in my handbag, and I read around 50 a year. This week, it’s Promise at Dawn by Romain Gary.
What’s your definition of a good agency?
During the decade when I was on the advertiser’s side of the business, I wanted to work with agencies that were one step ahead of my needs and developed intelligent customised solutions. This is what I want to experience every day at Sopexa.
Your business in one sentence?
I consider us as visionary brand architects. And excellent project managers.
A food personality who inspires you?
Yottam Ottolenghi’s Middle Eastern cuisine is a big favourite, and I just love his vegetarian dishes with rose water or orange blossom. My children “fell into it when they were young”!
A saying that guides you?
“Whenever you get there, there is no there there” from Gertude Stein. It really speaks to me and fits my personality because I think I’ve never arrived anywhere, but rather that I’m always travelling, always on the move.
In your headphones, there is …
… rarely any music, but rather my friends in the four corners of the world, from Baghdad to NYC, by way of Zurich and Berlin.
A sport you would like to do more often?
A German custom that you like?
Roaring with laughter while watching “Dinner For One” on TV on New Year’s Eve, like all Germans.