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    Sopexa Middle East

    The agency 100% dedicated to Food, Drink & Lifestyle

    Food & Drink expertise that helps us get a jump on the latest innovations, understand the hottest trends and build impactful communication strategies hand-in-hand with clients.


    The 100% international agency

    Working in the United Arab Emirates, Saudi Arabia, Bahrain, Qatar, Koweit, Oman, Lebanon and India

    We are experts in local cultures and customs, which is essential for tailoring our clients’ messages and strategies to markets that are often very different from each other.


    The agency that is 100% ingenious

    able to identify influencers, local culinary practices, and the latest communication trends in the food, drink & lifestyle sector

    The Middle East is a challenging market and, at the same time, a true opportunity for brands! It is probably one of the only places in the world where they can quickly test out a product on such a wide variety of consumer profiles.

    and know-how

    Market Intelligence

    Beyond strategic planning, we run comprehensive monitoring programmes backed by studies – on sectors, behaviours and trends – carried out in-house by our market intelligence experts in order to identify weak signals, influencers, local food practices and communication trends in the food, drink & lifestyle sector.

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    Attract, generate customer loyalty and promote consumer advocacy

    Trade & Shopper Marketing – Drive-to-Store – Digital strategies


    Engage your audience and make a good impression

    Press Relations – Public Relations – Social Media Listening – Events


    Build and enhance product and brand image

    Strategic planning - Online and offline campaigns – Brand identity – Content - Health marketing

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    Nutrition & Health Strategies

    Healthy food, product composition and origin and CSR are among the many “health and society” topics of great concern to today’s consumers – and thus to companies and brands. Sopexa includes its nutrition & health specialists in all strategic planning and creative design activities. The department also meets specific requests.

    Director of the Dubai-based agency and chosen as a "Garde et Jurée de la Guilde Internationale des Fromagers" in 2017, Edwina has been working closely with key players in the Middle Eastern food and drink sector for nearly 10 years, often relying on these influencers and opinion leaders for her clients’ communication campaigns.

    Edwina Salvatori

    BU Managing Director Middle East & India