The agency 100% dedicated to Food, Drink & Lifestyle
Experienced multilingual and multicultural teams, constantly in contact with our Japanese partners and attentive to their wants and needs.
The agency that is 100% ingenious
The food, drink and lifestyle sector is at the forefront of the demand for new innovations, a consideration that Sopexa has fully incorporated into its methods and proposals. It is highly skilled at advising clients and delivering communication and marketing actions that are perfectly tailored to the Japanese market, which has extremely high standards!
Japan is another world!
Japan is a totally different planet: product quality, attention to detail and meeting deadlines are all part and parcel of the country’s culture and cannot be compromised. We help our clients to begin discovering the country and to adapt to its unique features. Foodies at heart, the Japanese are curious gourmets who are open to products from around the world: 60% of the products on their plates are imported!
Beyond strategic planning, we run comprehensive monitoring programmes backed by studies – on sectors, behaviours and trends – carried out in-house by our market intelligence experts in order to identify weak signals, influencers, local food practices and communication trends in the food, drink & lifestyle sector.
Attract, generate customer loyalty and promote consumer advocacy
Trade & Shopper Marketing – Drive-to-Store – Digital strategies
Engage your audience and make a good impression
Press Relations – Public Relations – Social Media Listening – Events
Build and enhance product and brand image
Strategic planning - Online and offline campaigns – Brand identity – Content - Health marketing
Nutrition & Health Strategies
Healthy food, product composition and origin and CSR are among the many “health and society” topics of great concern to today’s consumers – and thus to companies and brands. Sopexa includes its nutrition & health specialists in all strategic planning and creative design activities. The department also meets specific requests.
Based in Japan, Charles began managing Sopexa Japan in 2008 and became director of the newly created Asia Pacific zone in 2016. His business? Assisting clients, running the agency, and representing it (very important in Japan) in relations with Japanese influencers.