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  • Italy




    Sopexa Italy,


    The agency 100% dedicated to Food, Drink & Lifestyle



    The agency’s business is getting a jump on the latest food & drink trends and offering creative, effective communication projects to build impactful strategies hand-in-hand with clients.

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    The 100% international agency,


    able to work all over the world



    We are experts in local cultures and customs, which is essential for tailoring our clients’ messages and strategies to markets that are often very different from each other.

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    The agency that is 100 % ingenious,


    able to reinvent itself and innovate


    Call us if you need a tailored local solution for your communication drives or promotional projects. The agency’s added value? Technical expertise in European projects, solid experience in the wine sector and the ability to work with mass retailers throughout Italy.

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    Expertise
    and know-how

    Market Intelligence

    Beyond strategic planning, we run comprehensive monitoring programmes backed by studies – on sectors, behaviours and trends – carried out in-house by our market intelligence experts in order to identify weak signals, influencers, local food practices and communication trends in the food, drink & lifestyle sector.

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    Shopper

    Attract, generate customer loyalty and promote consumer advocacy

    Trade & Shopper Marketing – Drive-to-Store – Digital strategies

    Influence

    Engage your audience and make a good impression

    Press Relations – Public Relations – Social Media Listening – Events

    Branding

    Build and enhance product and brand image

    Strategic planning - Online and offline campaigns – Brand identity – Content - Health marketing

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    Nutrition & Health Strategies

    Healthy food, product composition and origin and CSR are among the many “health and society” topics of great concern to today’s consumers – and thus to companies and brands. Sopexa includes its nutrition & health specialists in all strategic planning and creative design activities. The department also meets specific requests.

    A specialist in Food & Drink marketing in Italy, Ettore has built up a network of key Italian opinion leaders and influencers to promote a product or a brand on this market where product quality and gastronomy are almost like a religion. His expertise? Fine-tuned, artful communication!

    Ettore Zanoli

    Managing Director Sopexa Italia