Sopexa Hong Kong
the agency 100% dedicated to Food, Drink & Lifestyle
Food & Drink expertise that helps us get a jump on the latest innovations, understand the hottest trends, pinpoint business opportunities and build impactful communication strategies hand-in-hand with our clients
A Hong Kong market
open to Western products and practices
A full menu of business opportunities to capitalise on in the food, drink & lifestyle sector, provided that marketing actions and messages are tailored to the local culture and traditional beliefs.
The agency that is 100% ingenious:
Food & Drink is also facing challenges, digitalisation and other transformations.
From FoodTech and changes in consumer behaviour to pressure from competitors, new regulations and other factors, the Food, Drink & Lifestyle sector is at the forefront of the demand for new innovations, a consideration that Sopexa has fully incorporated into its methods and proposals.
Beyond strategic planning, we run comprehensive monitoring programmes backed by studies – on sectors, behaviours and trends – carried out in-house by our market intelligence experts in order to identify weak signals, influencers, local food practices and communication trends in the food, drink & lifestyle sector.
Attract, generate customer loyalty and promote consumer advocacy
Trade & Shopper Marketing – Drive-to-Store – Digital strategies
Engage your audience and make a good impression
Press Relations – Public Relations – Social Media Listening – Events
Build and enhance product and brand image
Strategic planning - Online and offline campaigns – Brand identity – Content - Health marketing
Nutrition & Health Strategies
Healthy food, product composition and origin and CSR are among the many “health and society” topics of great concern to today’s consumers – and thus to companies and brands. Sopexa includes its nutrition & health specialists in all strategic planning and creative design activities. The department also meets specific requests.
Managing Director of Sopexa’s Hong Kong agency, Delphine brings over 15 years of experience in Business Development, Strategic Marketing, Brand management and Global Branding to the agency. Her passion? Wine! She holds the WSET (Wine and Spirits Education Trust) Level 2 and French Wine Scholar Guild certification.