Hong Kong
Sopexa Hong Kong
the agency 100% dedicated to Food, Drink & Lifestyle
Food & Drink expertise that helps us get a jump on the latest innovations, understand the hottest trends, pinpoint business opportunities and build impactful communication strategies hand-in-hand with our clients
A Hong Kong market
open to Western products and practices
A full menu of business opportunities to capitalise on in the food, drink & lifestyle sector, provided that marketing actions and messages are tailored to the local culture and traditional beliefs.
The agency that is 100% ingenious:
Food & Drink is also facing challenges, digitalisation and other transformations.
From FoodTech and changes in consumer behaviour to pressure from competitors, new regulations and other factors, the Food, Drink & Lifestyle sector is at the forefront of the demand for new innovations, a consideration that Sopexa has fully incorporated into its methods and proposals.
and know-how
Market Intelligence
Beyond strategic planning, we run comprehensive monitoring programmes backed by studies – on sectors, behaviours and trends – carried out in-house by our market intelligence experts in order to identify weak signals, influencers, local food practices and communication trends in the food, drink & lifestyle sector.
Shopper
Attract, generate customer loyalty and promote consumer advocacy
Trade & Shopper Marketing – Drive-to-Store – Digital strategies
Influence
Engage your audience and make a good impression
Press Relations – Public Relations – Social Media Listening – Events
Branding
Build and enhance product and brand image
Strategic planning - Online and offline campaigns – Brand identity – Content - Health marketing
Nutrition & Health Strategies
Healthy food, product composition and origin and CSR are among the many “health and society” topics of great concern to today’s consumers – and thus to companies and brands. Sopexa includes its nutrition & health specialists in all strategic planning and creative design activities. The department also meets specific requests.
A true mobile addict on the hunt for the latest innovations, Augustin is a specialist in digital marketing in China. His business? Studying Chinese behaviours and customs as inspiration to design inventive, creative campaigns for clients and partners. A saying that guides him: “If opportunity doesn’t knock, build a door.” (Milton Berle)
