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    Sopexa Greece,


    The agency 100% dedicated to Food, Drink & Lifestyle


    Food & Drink expertise that helps us get a jump on the latest innovations, understand the hottest trends and build impactful communication strategies hand-in-hand with clients.

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    The 100% international agency


    able to operate all over the world



    The agency’s advantages? Its multiculturalism, its excellent knowledge of the market and its passion for agribusiness and wines. We are experts in local cultures and customs, which is essential for tailoring our clients’ messages and strategies to markets that are often very different from each other. The agency’s added value? Its multiculturalism, its excellent knowledge of the market and its passion for the food and wine businesses.

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    The agency that is 100 % ingenious:


    Food & Drink is also facing challenges, Uberization and other transformations.



    From FoodTech and changes in consumer behaviour to pressure from competitors, new regulations and other factors, the Food, Drink & Lifestyle sector is at the forefront of the demand for new innovations, a consideration that Sopexa has fully incorporated into its methods and proposals.

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    Expertise
    and know-how

    Market Intelligence

    Beyond strategic planning, we run comprehensive monitoring programmes backed by studies – on sectors, behaviours and trends – carried out in-house by our market intelligence experts in order to identify weak signals, influencers, local food practices and communication trends in the food, drink & lifestyle sector.

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    Shopper

    Attract, generate customer loyalty and promote consumer advocacy

    Trade & Shopper Marketing – Drive-to-Store – Digital strategies

    Influence

    Engage your audience and make a good impression

    Press Relations – Public Relations – Social Media Listening – Events

    Branding

    Build and enhance product and brand image

    Strategic planning - Online and offline campaigns – Brand identity – Content - Health marketing

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    Nutrition & Health Strategies

    Healthy food, product composition and origin and CSR are among the many “health and society” topics of great concern to today’s consumers – and thus to companies and brands. Sopexa includes its nutrition & health specialists in all strategic planning and creative design activities. The department also meets specific requests.

    Vicky, a true foodie, puts her expertise in Food & Drink communication to work for the benefit of brands and collectives all around the world. Her mission? Listen to the needs of her clients, provide them with the best ROI, as well as inspire, motivate and challenge her team.

    Vicky Kostopoulou

    Managing Director Greece