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  • Germany


    Sopexa Germany, dedicated to Food, Drink & Lifestyle


    Wheter snackification, fusion food, frozen rosés or low carb – we know the local trends.


    In Germany, nutrition meets lifestyle, and passion meets expertise. This is why we work with our customers to develop, support, and implement custom-tailored communications and marketing solutions that are in keeping with the times and guaranteed to stand out.

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    The Agency’s expertise?


    Understanding tomorrow to build intelligent creative strategies today.

    Every day we are bombarded with more than 13,000 advertising messages. How can I make sure my message is heard and seen? We master this challenge and forge the success of our customers with motivation, creativity, know-how, and thanks to a close network of experts and influencers.

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    Germany, a multicultural market


    A market that we know like the back of our hand! There are as many different food-related behaviours and habits as there are Länder!

    Germany is multicultural and at the same time regional. Global thinking meets local action. Copy-and-paste approaches don’t work here. That is why we offer our customers tailor-made recommendations, creative solutions and effective multichannel strategies in the age of digitization. For Austria and Switzerland, too, by the way!

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    Expertise
    and know-how

    Market Intelligence

    Beyond strategic planning, we run comprehensive monitoring programmes backed by studies – on sectors, behaviours and trends – carried out in-house by our market intelligence experts in order to identify weak signals, influencers, local food practices and communication trends in the food, drink & lifestyle sector.

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    Shopper

    Attract, generate customer loyalty and promote consumer advocacy

    Trade & Shopper Marketing – Drive-to-Store – Digital strategies

    Influence

    Engage your audience and make a good impression

    Press Relations – Public Relations – Social Media Listening – Events

    Branding

    Build and enhance product and brand image

    Strategic planning - Online and offline campaigns – Brand identity – Content - Health marketing

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    Nutrition & Health Strategies

    Healthy food, product composition and origin and CSR are among the many “health and society” topics of great concern to today’s consumers – and thus to companies and brands. Sopexa includes its nutrition & health specialists in all strategic planning and creative design activities. The department also meets specific requests.

    German and French by background, Xenia von Poser is an expert in marketing insights and brand architecture. In a world that is in constant flux, she uses her many years of experience as a strategic consultant for FMCG and lifestyle brands for her clients. She provides well thought-out marketing and communication consultation that systematically builds on new challenges, trends and innovations.

    Xenia Von Poser

    Managing Director Sopexa Germany