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  • Germany


    Sopexa Germany, dedicated to Food, Drink & Lifestyle


    Wheter snackification, fusion food, frozen rosés or low carb – we know the local trends.


    In Germany, nutrition meets lifestyle, and passion meets expertise. This is why we work with our customers to develop, support, and implement custom-tailored communications and marketing solutions that are in keeping with the times and guaranteed to stand out.

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    The Agency’s expertise?


    Understanding tomorrow to build intelligent creative strategies today.

    Every day we are bombarded with more than 13,000 advertising messages. How can I make sure my message is heard and seen? We master this challenge and forge the success of our customers with motivation, creativity, know-how, and thanks to a close network of experts and influencers.

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    Germany, a multicultural market


    A market that we know like the back of our hand! There are as many different food-related behaviours and habits as there are Länder!

    Germany is multicultural and at the same time regional. Global thinking meets local action. Copy-and-paste approaches don’t work here. That is why we offer our customers tailor-made recommendations, creative solutions and effective multichannel strategies in the age of digitization. For Austria and Switzerland, too, by the way!

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    Expertise
    and know-how

    Market Intelligence

    Beyond strategic planning, we run comprehensive monitoring programmes backed by studies – on sectors, behaviours and trends – carried out in-house by our market intelligence experts in order to identify weak signals, influencers, local food practices and communication trends in the food, drink & lifestyle sector.

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    Shopper

    Attract, generate customer loyalty and promote consumer advocacy

    Trade & Shopper Marketing – Drive-to-Store – Digital strategies

    Influence

    Engage your audience and make a good impression

    Press Relations – Public Relations – Social Media Listening – Events

    Branding

    Build and enhance product and brand image

    Strategic planning - Online and offline campaigns – Brand identity – Content - Health marketing

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    Nutrition & Health Strategies

    Healthy food, product composition and origin and CSR are among the many “health and society” topics of great concern to today’s consumers – and thus to companies and brands. Sopexa includes its nutrition & health specialists in all strategic planning and creative design activities. The department also meets specific requests.

    18 years of experience in Marketing, Business development & innovation. Specialized in agri-food, he worked for leading firms such as Savencia, Hochland, Freudenberg, Krombacher. Master in Business administration at the University of Mannheim, Germany. Alexander is fluent in German, French & English and proud father of two sons.

    Alexander Mannweiler

    Managing Director Sopexa Germany