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    Sopexa France,


    the agency 100% dedicated to Food, Drink & Lifestyle



    A marketing and communication agency specialised in promoting food and beverage products that advises and assists you while making your products and brands part of today’s and tomorrow’s hottest food and drink trends.

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    Sopexa France,


    fully integrated in Sopexa’s worldwide network



    A network of 27 agencies, experts in Food & Drink communication, covering 63 countries.

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    Sopexa France, 100% bold


    in a market seeking freshness, creativity and agility.



    While remaining attached to its traditions, its soils and its Michelin stars, France - with its start-ups, including nearly 500 in the FoodTech sphere – is helping drive innovation! Our job is to bring a pinch of boldness to food and drink communication strategies to win over consumers.

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    Expertise
    and know-how

    Market Intelligence

    Beyond strategic planning, we run comprehensive monitoring programmes backed by studies – on sectors, behaviours and trends – carried out in-house by our market intelligence experts in order to identify weak signals, influencers, local food practices and communication trends in the food, drink & lifestyle sector.

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    Shopper

    Attract, generate customer loyalty and promote consumer advocacy

    Trade & Shopper Marketing – Drive-to-Store – Digital strategies

    Influence

    Engage your audience and make a good impression

    Press Relations – Public Relations – Social Media Listening – Events

    Branding

    Build and enhance product and brand image

    Strategic planning - Online and offline campaigns – Brand identity – Content - Health marketing

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    Nutrition & Health Strategies

    Healthy food, product composition and origin and CSR are among the many “health and society” topics of great concern to today’s consumers – and thus to companies and brands. Sopexa includes its nutrition & health specialists in all strategic planning and creative design activities. The department also meets specific requests.

    Passionate about gastronomy and oenology, and an author of lifestyle columns in the press, Xavière’s twelve years of experience in communication allow her to dream up the right programmes to support her clients in their communication strategies. A saying that guides her: “Of all the passions, the only one that seems respectable to me is the passion for food” (Guy de Maupassant).

    Xavière Guerlay

    Managing Director Sopexa France