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  • A unique French Wines blog-tour experience

    Influence

     

    #DigitalPR: A unique French Wines blog-tour experience for Vins de France.

     

    To raise awareness for French wines, communications via social media platforms including the website and Facebook showcased 4 different wine styles, in a bid to engage bloggers and start conversations through a unique French Wines blog-tour experience.

     

    Results;

    • More than 417,000 consumers reached by posts during the blog-tour
    • 450-600 unique visitors to the website and a return rate of  >50%.
    • An increase   in Facebook fans of 84%