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  • The Taste of Dolce Vita

    Influence

     

    #Influence: Tak Smakuje Dolce Vita (Life tastes good) is a 3-year campaign to promote and communicate on the quality and specific character of  PDO, PGI and TSG products from Europe, including Parmigiano Reggiano, Asiago and Gorgonzola cheeses, to a consumer and trade audience.

     

    In 4 key markets (Poland, Czech Republic, Austria and Hungary), internet-users and festival-goers discovered and reacquainted with the world of exceptional European cheeses through PR, social media and a cooking competition.