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  • Princesse Amandine – not your average potato!

    Shopper Marketing

    #Shopper: the girliest of potatoes put on a show at partner hyper- and supermarkets.

     

    With contests, events and promotional operations, this potato unlike any other pulled out all the stops to win over shoppers!

     

    Key figure:  42 operations run between 2017 and 2018 at the 10 main retailers, 8 shopper contests raised awareness in over 5,000 participants