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  • A Pink Lady summer tour

    Shopper

     

    #ShopperMarketing: Pink Lady cultivates its brand values and offers you a slice of nature!

     

    The concept? A “green” space to relax, illustrating Pink Lady’s new positioning, in the downtown areas of 5 German cities and at festivals near these towns.

    37,500 apples were handed out during this promotional drive, which lasted throughout the month of July. 

     

    Client: Pink Lady