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    • Sopexa Canada
    • Pineau des Charentes launches a new promotional push in Quebec

    Pineau des Charentes launches a new promotional push in Quebec

    Branding & Influence

    #GlobalCommunication:  the campaign relies on a new brand ambassador to provide consumers a more impactful brand experience.

     

    Pineau des Charentes launches a new campaign in Quebec by appointing a major brand ambassador from the Quebec gastro scene: Christian Begin.

    In a bid to underscore the importance and values of eating together among Quebec consumers, the brand has struck a partnership with this uber foodie to promote the authenticity of Pineau des Charentes, its vibrant, unique character, and its fun, celebratory image.

     

    Client: Pineau des Charentes