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  • Beaujolais, not just Nouveau!

    Influence

    #Event: all eyes on Beaujolais wines !

     

    A gastro-lunch was held for Moscow bloggers including a competition to test their knowledge of Beaujolais wines in a bid to raise consumer awareness of the diversity of  Cru Beaujolais wines and generating engaging and relevant content in popular blogs.

     

    Results:

    • 34 bloggers attended the lunch (objective exceeded by 113%)
    • 171 posts on social networks and blogs
    • more than 630,000 consumers reached via coverage linked to the lunch