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    • Sopexa Italy
    • Promoting the quality of AOP and PGI fruit and vegetables from Europe

    Promoting the quality of AOP and PGI fruit and vegetables from Europe

    Influence

    #GlobalCommunication: A fully integrated communication campaign to promote AOP and PGI fruit and vegetables in Italy, France and Germany.

     

    A rich programme of street marketing, promotions in supermarkets, PR and media campaign, ensured that fruit and vegetables from Europe stood out from the rest!

     

    Client: Pesca e Nettarina di Romagna PGI, Pera dell’Emilia Romagna PGI, Radicchio di Treviso e Catelfranco Veneto PGI, Pruneau d’Agen PGI