A fully integrated communication campaign to promote AOP and PGI fruit and vegetables in Italy, France and Germany.

A rich programme of street marketing, promotions in supermarkets, PR and media campaign, ensured that fruit and vegetables from Europe stood out from the rest!

Client: Pesca e Nettarina di Romagna PGI, Pera dell’Emilia Romagna PGI, Radicchio di Treviso e Catelfranco Veneto PGI, Pruneau d’Agen PGI