France puts on a show in Africa

French gastronomy continues to take the world by storm. This time, the France Bon Appétit operation was launched in ten hypermarkets in Morocco and Ivory Coast to help shoppers discover 62 French food and drink products, including 31 that were newly stocked in stores especially for this operation. The campaign consisted in organising in store promotions, tasting stands, create promotional stickers and visuals and implement communication and public relations actions.