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  • European cheeses hit the road for a tour of Brazil

    Influence

    #Event: European cheeses on a one-of-a-kind “Cheese bike” and “Cheese truck” tour 

     

    For 19 days, Brazilians got the chance to discover the rich diversity of European cheeses through a series of tastings held using a “Cheese Truck” and “Cheese bike”. A perfect way to spark their curiosity and tickle their taste buds!

     

    Key figure: Equivalent of €141,580 in advertising generated thanks to the buzz on Facebook and Instagram

     

    Client: CNIEL