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  • Divine and Invincible

    Branding

    #Branding: Sopexa developed a bold, high-impact creative platform

     

    In order to meet an ambitious set of objectives: to raise awareness for the region’s wines and shift perceptions towards a more premium image, recruit new consumers and create loyalty among wine trade professionals.

     

    Results:

    • +1M contacts generated by the campaign
    • High impact poster campaign in SAQ shop windows (Quebec retail monopoly for alcohol)
    • Info newsletter targeting 578K SAQ wine consumers and buyers
    • 12-page promotional flier circulated to +250K consumers in Quebec’s 7 key daily newspapers, in partnership with Master Sommelier Véronique Rivest, named world’s 2nd top sommelier in 2012.

     

    Client: Vin du Languedoc