#Shopper: promotional campaign for Chilean cherries at Brazilian supermarkets.
Awareness of Cherries from Chile soared after a large-scale promotional campaign. Over an 84-day period, Brazilians got the chance to taste this fruit at 40 stores in 3 different cities.
Key figures: 64,000 fans on the Facebook page.
36,000 consumers reached by the campaign at supermarkets.
Client: Cherries from Chile