#Advertisement: Côtes du Rhône’s “Be Your Own Character” campaign puts the values of quality, pleasure and simplicity front and centre.

The concept: breaking free from conventional style tastings, choosing wines that reflect who we are and enjoying a glass simply for the fun of it.

Key figures:

–  71% of consumers surveyed described the campaign as “eye-catching”

– 58% recognized the campaign as different from traditional advertisement in the wine sector.