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  • Key visual: Be You Own Character
    • Sopexa USA
    • “Be Your Own Character” with Côtes du Rhône

    “Be Your Own Character” with Côtes du Rhône



    #Advertisement: Côtes du Rhône’s “Be Your Own Character” campaign puts the values of quality, pleasure and simplicity front and centre.


    The concept: breaking free from conventional style tastings, choosing wines that reflect who we are and enjoying a glass simply for the fun of it.



    Key figures:

    –  71% of consumers surveyed described the campaign as “eye-catching”

    – 58% recognized the campaign as different from traditional advertisement in the wine sector.