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  • Bon Fromage Festival

    Influence and digital marketing

    #Influence: an Australian cheesy festival celebrates European cheeses ! 

     

    To highlight the quality and versatility of European cheeses, Sopexa created a free festival for the general public in Sydney. For 2 days, “Bon Fromage” was a can’t-miss event, attended by over 4,000 people, including 180 journalists and influencers.

     

    The festival generated 28 million contacts, 96 press articles and 1,200 #bonfromage Instagram posts.

     

     

    Client: CNIEL