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  • Blueberries from Chile & Cosmetics : an ideal partnership

    Shopper & Influence

    #Shopper #Event: A pop up store dedicated to the #superfood features of Blueberries from Chile in the cosmetic section of a Korean mall.

     

    The concept? Associate blueberries with famous anti-aging cosmetic brands to attract female consumers and to introduce blueberries as a ultimate, healthy and non-artificial inner beauty products helping anti-aging.

     

     Key data:

    • 97,000 consumer reached
    • Partnership with 18 luxurious cosmetic brands
    • Sales increased 144% in volume and 98% in value

     

    Client : Blueberries from Chile