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  • New brand image for Beaujolais Nouveau

    Branding

    #Branding : famous throughout the world, Beaujolais Nouveau has once again stolen the hearts of Japanese consumers.

     

     

    For the 2017 promotional campaign, Sopexa Japan launched an art competition to design the official, exclusive poster on the Japanese market. And for the first time, a 3-day consumer event, « Beaujolais Matsuri » was organised in central Tokyo.

     

    Results: 120 entries to the competition and the winner, Minami, a young artist and graduate of London’s « Central Saint Martins College of Art and Design ».