China
Beijing Agency
Prime Tower, Office 901, No.22 Chaowai Street, Chaoyang District, 100020, Beijing, P.R.C.+86 (10) 6588 8675
Shanghai Agency
Man Po International Business Center, Office 222, 664 Xinhua Lu, Changning District, 200031, Shanghai, P.R.C.+86 (21) 5255 0095
Sopexa China
The Communication Agency 100% dedicated to Food, Drink & Lifestyle
Specific Food & Drink expertise that helps the agency get a jump on the latest innovations, understand the hottest trends and build impactful communication strategies.
Sopexa China's added value?
Having 4 “interconnected” branches in Beijing, Shanghai, Guangzhou and Hong Kong.
Sopexa is an agency that constantly reinvents itself and innovates on behalf of its clients and partners.
The Chinese market...
... offers a 100% consumer-centric experience!
An ultra-connected ecosystem where user experience is a vital challenge for brands and retailers.
and know-how
Market Intelligence
Beyond strategic planning, we run comprehensive monitoring programmes backed by studies – on sectors, behaviours and trends – carried out in-house by our market intelligence experts in order to identify weak signals, influencers, local food practices and communication trends in the food, drink & lifestyle sector.
Shopper
Attract, generate customer loyalty and promote consumer advocacy
Trade & Shopper Marketing – Drive-to-Store – Digital strategies
Influence
Engage your audience and make a good impression
Press Relations – Public Relations – Social Media Listening – Events
Branding
Build and enhance product and brand image
Strategic planning - Online and offline campaigns – Brand identity – Content - Health marketing
Nutrition & Health Strategies
Healthy food, product composition and origin and CSR are among the many “health and society” topics of great concern to today’s consumers – and thus to companies and brands. Sopexa includes its nutrition & health specialists in all strategic planning and creative design activities. The department also meets specific requests.
A true mobile addict on the hunt for the latest innovations, Augustin is a specialist in digital marketing in China. His work? Studying Chinese behaviours and customs as inspiration to design inventive, creative campaigns for clients and partners. A saying that guides him: “If opportunity doesn’t knock, build a door.” (Milton Berle)
