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  • Canada



    Sopexa Canada,


    The Communication Agency 100% dedicated to Food, Drink & Lifestyle



    Specific Food & Drink expertise that helps the agency get a jump on the latest innovations, understand the hottest trends and build impactful communication strategies hand-in-hand with its clients.

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    The Agency’s business?


    From strategy consulting to executing the communication mix in a trusting, pleasant atmosphere!



    An agency that constantly seeks out the latest communication trends, creating new business opportunities for its clients and packing punch with innovative, results-oriented campaigns.

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    Canada...


    ... a market with tremendous growth potential!



    Though complex for newcomers due to its history, namely with several state monopolies for the sale and distribution of alcohol, the Canadian market offers huge potential for growth that just keeps on getting bigger.

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    Expertise
    and know-how

    Market Intelligence

    Beyond strategic planning, we run comprehensive monitoring programmes backed by studies – on sectors, behaviours and trends – carried out in-house by our market intelligence experts in order to identify weak signals, influencers, local food practices and communication trends in the food, drink & lifestyle sector.

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    Shopper

    Attract, generate customer loyalty and promote consumer advocacy

    Trade & Shopper Marketing – Drive-to-Store – Digital strategies

    Influence

    Engage your audience and make a good impression

    Press Relations – Public Relations – Social Media Listening – Events

    Branding

    Build and enhance product and brand image

    Strategic planning - Online and offline campaigns – Brand identity – Content - Health marketing

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    Nutrition & Health Strategies

    Healthy food, product composition and origin and CSR are among the many “health and society” topics of great concern to today’s consumers – and thus to companies and brands. Sopexa includes its nutrition & health specialists in all strategic planning and creative design activities. The department also meets specific requests.

    Director of the Canada agency since 2003, Yanick pours his creativity and passion for the Canadian gastronomic scene into serving his clients. His business? Connecting clients with key players on the market, providing strategy consulting and encouraging creativity and innovation.

    Yanick Coutie

    Managing Director Sopexa Canada

    With 25 years of strategic marketing experience in Food & Drink, Olivier manages the entire NAFTA zone. His mission? Very extensive. It includes running the USA, Canada and Brazil agencies as well as developing international clientele in Latin America (Brazil, Chile, Peru, etc.).

    Olivier Moreaux

    Director Americas