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  • Brazil



    Sopexa Brazil, the agency 100% dedicated to Food, Drink & Lifestyle



    In a fast-changing environment, the agency offers Food & Drink and Lifestyle expertise to get a jump on the latest innovations, understand the hottest trends and build impactful communication strategies hand-in-hand with clients.

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    The agency that is 100% international… and 100% local!



    A multicultural 360° team able to address international challenges by adapting them to the local issues and sensibilities in the diverse, complex and fascinating country of Brazil.

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    The agency that is 100% ingenious: think globally, act locally!

    Segmenting your market, engaging your targets and standing out from competitors are the three keys to conquering the Brazilian market.

    From FoodTech and changes in consumer behaviour to pressure from competitors, new regulations and other factors, the Food, Drink & Lifestyle sector is at the forefront of the demand for new innovations, a consideration that Sopexa has fully incorporated into its methods and proposals.

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    Expertise
    and know-how

    Market Intelligence

    Beyond strategic planning, we run comprehensive monitoring programmes backed by studies – on sectors, behaviours and trends – carried out in-house by our market intelligence experts in order to identify weak signals, influencers, local food practices and communication trends in the food, drink & lifestyle sector.

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    Shopper

    Attract, generate customer loyalty and promote consumer advocacy

    Trade & Shopper Marketing – Drive-to-Store – Digital strategies

    Influence

    Engage your audience and make a good impression

    Press Relations – Public Relations – Social Media Listening – Events

    Branding

    Build and enhance product and brand image

    Strategic planning - Online and offline campaigns – Brand identity – Content - Health marketing

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    Nutrition & Health Strategies

    Healthy food, product composition and origin and CSR are among the many “health and society” topics of great concern to today’s consumers – and thus to companies and brands. Sopexa includes its nutrition & health specialists in all strategic planning and creative design activities. The department also meets specific requests.

    With 25 years of experience in strategic marketing in the Food & Drink sphere, Olivier manages the entire NAFTA zone. His mission? Very extensive. It involves running the US, Canada and Brazil agencies and developing international clients in Latin America (Brazil, Chile, Peru and other countries).

    Olivier Moreaux

    Director Americas