Benelux
Sopexa Benelux,
the agency 100% dedicated to Food, Drink & Lifestyle
Our business: dreaming up and orchestrating communication campaigns that are all about good food, good drinks and living a good life. Making our fellow citizens drool is an everyday joy for us!
A national agency in a worldwide network
Our Belgian and Dutch team works with a network of local partners and experts, while leveraging the multicultural, international diversity of the Sopexa group, with a deliciously Eurovision-esque mindset.
Benelux – an ultra-diverse market
Belgium is bubbling with eclecticism, which makes it an ideal test market. Wallonia is strongly attached to France, Brussels is a mini-Europe in itself and Flanders has a strong international outlook. It’s like the Netherlands, with an on-the-go population to boot. Which means a lot of opportunities!
and know-how
Market Intelligence
Beyond strategic planning, we run comprehensive monitoring programmes backed by studies – on sectors, behaviours and trends – carried out in-house by our market intelligence experts in order to identify weak signals, influencers, local food practices and communication trends in the food, drink & lifestyle sector.
Shopper
Attract, generate customer loyalty and promote consumer advocacy
Trade & Shopper Marketing – Drive-to-Store – Digital strategies
Influence
Engage your audience and make a good impression
Press Relations – Public Relations – Social Media Listening – Events
Branding
Build and enhance product and brand image
Strategic planning - Online and offline campaigns – Brand identity – Content - Health marketing
Nutrition & Health Strategies
Healthy food, product composition and origin and CSR are among the many “health and society” topics of great concern to today’s consumers – and thus to companies and brands. Sopexa includes its nutrition & health specialists in all strategic planning and creative design activities. The department also meets specific requests.
A graduate in Communication and Public Relations, Laurence specializes in food (food & drink) and health (nutrition). Themes that have become real passions over his 19 years of career in agency (strategic consulting, brand communication, storytelling, management & content creation, prevention & crisis management, 360 ° campaigns). Laurence took the management of Sopexa Benelux in 2018.
