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    Sopexa Benelux

    Rue de Stassart, 48 - 1050 Bruxelles 

    BE +32 (0) 2 512 79 69



    Sopexa Benelux,


    the agency 100% dedicated to Food, Drink & Lifestyle



    Our business: dreaming up and orchestrating communication campaigns that are all about good food, good drinks and living a good life. Making our fellow citizens drool is an everyday joy for us!

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    A national agency in a worldwide network



    Our Belgian and Dutch team works with a network of local partners and experts, while leveraging the multicultural, international diversity of the Sopexa group, with a deliciously Eurovision-esque mindset.

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    Benelux – an ultra-diverse market


    Belgium is bubbling with eclecticism, which makes it an ideal test market. Wallonia is strongly attached to France, Brussels is a mini-Europe in itself and Flanders has a strong international outlook. It’s like the Netherlands, with an on-the-go population to boot. Which means a lot of opportunities!

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    Expertise
    and know-how

    Market Intelligence

    Beyond strategic planning, we run comprehensive monitoring programmes backed by studies – on sectors, behaviours and trends – carried out in-house by our market intelligence experts in order to identify weak signals, influencers, local food practices and communication trends in the food, drink & lifestyle sector.

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    Shopper

    Attract, generate customer loyalty and promote consumer advocacy

    Trade & Shopper Marketing – Drive-to-Store – Digital strategies

    Influence

    Engage your audience and make a good impression

    Press Relations – Public Relations – Social Media Listening – Events

    Branding

    Build and enhance product and brand image

    Strategic planning - Online and offline campaigns – Brand identity – Content - Health marketing

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    Nutrition & Health Strategies

    Healthy food, product composition and origin and CSR are among the many “health and society” topics of great concern to today’s consumers – and thus to companies and brands. Sopexa includes its nutrition & health specialists in all strategic planning and creative design activities. The department also meets specific requests.

    A lover of Eurovision and fine food and drink, Vincent “spreads the good word, Eurovision-style, in the field of wine and gastronomy”. A journalist by training, he started his career as a press officer and quickly became an expert in food & drinks thanks to his passion for this sector and its storytelling. His scope of action has broadened to include consulting in 360° communication. After over 20 years working at various agencies, he became Director of Sopexa Benelux in September 2017.

    Vincent Bayer

    Managing Director Sopexa Benelux