Please accept a few cookies. We use them to give you the best experience on our website. More info

Got it!
  • fr
  • en
  • nl
  • Benelux

    Sopexa Benelux

    Rue de Stassart, 48 - 1050 Bruxelles 

    BE +32 (0) 2 512 79 69

    Sopexa Benelux,

    the agency 100% dedicated to Food, Drink & Lifestyle

    Our business: dreaming up and orchestrating communication campaigns that are all about good food, good drinks and living a good life. Making our fellow citizens drool is an everyday joy for us!


    A national agency in a worldwide network

    Our Belgian and Dutch team works with a network of local partners and experts, while leveraging the multicultural, international diversity of the Sopexa group, with a deliciously Eurovision-esque mindset.


    Benelux – an ultra-diverse market

    Belgium is bubbling with eclecticism, which makes it an ideal test market. Wallonia is strongly attached to France, Brussels is a mini-Europe in itself and Flanders has a strong international outlook. It’s like the Netherlands, with an on-the-go population to boot. Which means a lot of opportunities!

    and know-how

    Market Intelligence

    Beyond strategic planning, we run comprehensive monitoring programmes backed by studies – on sectors, behaviours and trends – carried out in-house by our market intelligence experts in order to identify weak signals, influencers, local food practices and communication trends in the food, drink & lifestyle sector.

    business infographic


    Attract, generate customer loyalty and promote consumer advocacy

    Trade & Shopper Marketing – Drive-to-Store – Digital strategies


    Engage your audience and make a good impression

    Press Relations – Public Relations – Social Media Listening – Events


    Build and enhance product and brand image

    Strategic planning - Online and offline campaigns – Brand identity – Content - Health marketing

    strategy infographic

    Nutrition & Health Strategies

    Healthy food, product composition and origin and CSR are among the many “health and society” topics of great concern to today’s consumers – and thus to companies and brands. Sopexa includes its nutrition & health specialists in all strategic planning and creative design activities. The department also meets specific requests.

    A graduate in Communication and Public Relations, Laurence specializes in food (food & drink) and health (nutrition). Themes that have become real passions over his 19 years of career in agency (strategic consulting, brand communication, storytelling, management & content creation, prevention & crisis management, 360 ° campaigns). Laurence took the management of Sopexa Benelux in 2018.

    Laurence Evrard

    Managing Director Sopexa Benelux