The agency 100% dedicated to Food, Drink & Lifestyle
Specific Food & Drink expertise that lets the agency get a jump on the latest innovations, understand the hottest trends and win market share while building impactful communication strategies hand in hand with its clients.
Australia, a vast, diverse country...
... with a thriving multicultural market on the lookout for innovations
Experts in local cultures and customs, we are the right contacts to help you build an effective strategy tailored to Australians’ wants and needs.
The Agency 100% international
able to work all over the world
We are totally integrated, and our agencies work together to cover several countries and deploy our clients’ campaigns internationally. A single lead country for seamless management, consistent high-quality execution and bilingual staff.
Beyond strategic planning, we run comprehensive monitoring programmes backed by studies – on sectors, behaviours and trends – carried out in-house by our market intelligence experts in order to identify weak signals, influencers, local food practices and communication trends in the food, drink & lifestyle sector.
Attract, generate customer loyalty and promote consumer advocacy
Trade & Shopper Marketing – Drive-to-Store – Digital strategies
Engage your audience and make a good impression
Press Relations – Public Relations – Social Media Listening – Events
Build and enhance product and brand image
Strategic planning - Online and offline campaigns – Brand identity – Content - Health marketing
Nutrition & Health Strategies
Healthy food, product composition and origin and CSR are among the many “health and society” topics of great concern to today’s consumers – and thus to companies and brands. Sopexa includes its nutrition & health specialists in all strategic planning and creative design activities. The department also meets specific requests.
Globetrotter, Loic is now based in Japan since 2015, having spent more than 10 years in Germany as an Account Manager. His strength ? His ability to understand local cultures and customs and to transcribe it for his clients. Today, Director of Sopexa Japan and Australia, Loic accompanies and advises its customers to better approach the Japanese market by orchestrating campaigns of Influence, Branding and Shopper Marketing