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  • Australia



    Sopexa Australia,


    The agency 100% dedicated to Food, Drink & Lifestyle



    Specific Food & Drink expertise that lets the agency get a jump on the latest innovations, understand the hottest trends and win market share while building impactful communication strategies hand in hand with its clients.

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    Australia, a vast, diverse country...


    ... with a thriving multicultural market on the lookout for innovations



    Experts in local cultures and customs, we are the right contacts to help you build an effective strategy tailored to Australians’ wants and needs.

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    The Agency 100% international


    able to work all over the world


    We are totally integrated, and our agencies work together to cover several countries and deploy our clients’ campaigns internationally. A single lead country for seamless management, consistent high-quality execution and bilingual staff.

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    Expertise
    and know-how

    Market Intelligence

    Beyond strategic planning, we run comprehensive monitoring programmes backed by studies – on sectors, behaviours and trends – carried out in-house by our market intelligence experts in order to identify weak signals, influencers, local food practices and communication trends in the food, drink & lifestyle sector.

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    Shopper

    Attract, generate customer loyalty and promote consumer advocacy

    Trade & Shopper Marketing – Drive-to-Store – Digital strategies

    Influence

    Engage your audience and make a good impression

    Press Relations – Public Relations – Social Media Listening – Events

    Branding

    Build and enhance product and brand image

    Strategic planning - Online and offline campaigns – Brand identity – Content - Health marketing

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    Nutrition & Health Strategies

    Healthy food, product composition and origin and CSR are among the many “health and society” topics of great concern to today’s consumers – and thus to companies and brands. Sopexa includes its nutrition & health specialists in all strategic planning and creative design activities. The department also meets specific requests.

    Director of the Asia-Pacific zone, with over 20 years of experience in communication and marketing, Charles provides expert insight on the challenges his clients are facing.

    Charles Durand

    Managing Director Pacific Asia and Managing Director Japan agency