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    Sopexa Africa


    The agency 100% dedicated to Food, Drink & Lifestyle


    “Creativity”, “Multicultural Vision” and “Positive Attitude” are the magic words at this agency specialised in Food, Drink & Lifestyle communication.

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    The agency’s motto?


    “We can do anything, whatever the market or the challenge”


    With a strong network of influencers, opinion leaders and media professionals, the staff at Sopexa Africa are experts in being in the right place at the right time - surrounded by the right people - in order to build impactful communication strategies hand-in-hand with clients.

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    The african market is...


    ... a dynamic market in search of innovation, new experiences and new products.


    The African market holds genuine potential for our clients. It is, however, a complex, highly specific market where people communicate mainly by mobile phone. Communication strategy must be tailored to this medium.

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    Expertise
    and know-how

    Market Intelligence

    Beyond strategic planning, we run comprehensive monitoring programmes backed by studies – on sectors, behaviours and trends – carried out in-house by our market intelligence experts in order to identify weak signals, influencers, local food practices and communication trends in the food, drink & lifestyle sector.

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    Shopper

    Attract, generate customer loyalty and promote consumer advocacy

    Trade & Shopper Marketing – Drive-to-Store – Digital strategies

    Influence

    Engage your audience and make a good impression

    Press Relations – Public Relations – Social Media Listening – Events

    Branding

    Build and enhance product and brand image

    Strategic planning - Online and offline campaigns – Brand identity – Content - Health marketing

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    Nutrition & Health Strategies

    Healthy food, product composition and origin and CSR are among the many “health and society” topics of great concern to today’s consumers – and thus to companies and brands. Sopexa includes its nutrition & health specialists in all strategic planning and creative design activities. The department also meets specific requests.

    It is thanks to Hassan, a native Moroccan, that Sopexa made its first contacts in Morocco, to create the first African agency able to work in Morocco, Algeria, Cameroon, the Ivory Coast, Nigeria, Senegal and Tunisia. His business? Pinpointing the latest trends in Food, Drink & Lifestyle communication and rising to the challenges his local & international clients face.

    Hassan Sefrioui

    Client Services Director