About us

After holding a number of key positions at food companies and institutions, and convinced that food is not ony a question of what we eat, but also of pleasure and sharing, Jean-René has been CEO of Sopexa since 2013. His mission ? To drive Sopexa and its staff so that the agency becomes a reference in food and drinks communication.

Jean-René Buisson

CEO

Over the past 20 years, Sylvain has developed a strong expertise in consulting and communication strategies on behalf of brands and collectives, in FMCG, food & drinks and the lifestyle sector. His motto ? "To assemble is a beginning. Staying together is progress. Working together is success "Henri Ford.

Sylvain Rouchy

VP/Head of Sales Sopexa Group

In charge of market research and analysis, Claire has 16 years of experience in market intelligence project management in the food, pharmaceutical and cosmetics industry. She carries out in-house monitoring programmes in order to identify local influencers, behaviours and trends.

Claire Maurice

Corporate Market Intelligence Manager

10 years experience in communication & public affairs strategies, Anaïs has gained in depth knowledge of the food and drinks sector and the European institutions. Lobbying actions, corporate PR campaigns as well as public information and educational campaigns are some of the actions that she can conduct for the agencies clients.

Anaïs Maury

VP Corporate Communication & Public Affairs / Chief of Staff

With his 15 years in digital communication strategies for international groups, Thomas was appointed Global Digital Director of the agency. His mission ? Coordinate Sopexa teams worldwide to ensure successful digital communication campaigns.

Thomas Fournier

Global Digital Director

Armelle has been in charge of Sopexa's Nutrition-Health division since 2014. Her job? Bringing her expertise to the agency's clients on topics that are at the heart of today's societal concerns: food, nutrition and health.

Armelle Dardaine-Leopoli

Nutrition, New Projects and Sustainable Development Director

With 25 years of experience in strategic marketing in the Food & Drink sphere, Olivier manages the entire NAFTA zone. His mission? Very extensive. It involves running the US, Canada, Mexico and Brazil agencies and developing international clients in Latin America (Brazil, Chile, Peru and other countries).

Olivier Moreaux

Managing Director Americas

Having spent ten years at an ad agency, Thomas honed his expertise in digital content (social media, influencers and native advertising), later joining Sopexa as Director of the USA agency. His definition of creativity? The unexpected.

Thomas Minc

Managing Director USA

A true mobile addict on the hunt for the latest innovations, Augustin is a specialist in digital marketing in China. His job? Studying Chinese behaviours and customs as inspiration to design inventive, creative campaigns for clients and partners. A saying that guides him: “If opportunity doesn’t knock, build a door.” (Milton Berle)

Augustin Missoffe

Managing Director China & Hong Kong

As a bicultural Franco-German, Xenia is bubbling with inspiration to provide marketing and communication consulting to a broad client portfolio. Her job? Trading ideas, sharing viewpoints, and enabling clients to leverage our knowledge of influencers and trade marketing, and our food & lifestyle expertise.

Xenia Von Poser

Managing Director Germany

Director of the Canada agency since 2003, Yanick pours his creativity and passion for the Canadian gastronomic scene into serving his clients. His business? Connecting clients with key players on the market, providing strategy consulting and encouraging creativity and innovation.

Yanick Coutie

Managing Director Canada

Passionate about gastronomy and oenology, and an author of lifestyle columns in the press, Xavière’s twelve years of experience in communication allows her to dream up the right programmes to support her clients in their communication strategies.

Xavière Guerlay

Managing Director France

With 15 years of experience in brand strategy, public relations and communications for lifestyle, food & drink brands, Frédéric is quite simply driven by boldness! “Creativity”, “expertise”, “influence” and “flexibility” are his magic words!

Frédéric Dersigny

Managing Director UK & Ireland

Born a foodie, Sukyoung brings her passion and professionalism to Food & Drink clients around the world. Along with 20 years of experience promoting fresh and dried fruits, meats, dairy products and wines in South Korea... A saying that inspires her: “Life is like riding a bicycle. To keep your balance, you must keep moving” (Albert Einstein)

Sukyoung Chung

Managing Director South Korea

Director of the Dubai-based agency and chosen as a Garde and Jurée de la Guilde Internationale des Fromagers in 2017, Edwina has been working closely with key players in the Middle Eastern food and drink sector for nearly 10 years, often relying on these influencers and opinion leaders for her clients’ communication campaigns.

Edwina Salvatori

BU Managing Director Middle East & India

It is thanks to Hassan that Sopexa made its first contacts in Morocco and created the first African agency able to work in Morocco, Algeria, Cameroon, the Ivory Coast, Nigeria, Senegal and Tunisia. His job? Pinpointing the latest trends in Food, Drink & Lifestyle communication and rising to the challenges his local and international clients face.

Hassan Sefrioui

Business Developper Africa

A journalist by training, Vincent started his career as a press officer and quickly became an expert in food & drinks thanks to his passion for this sector and its storytelling. His scope of action has broadened to include consulting in 360° communication. He became Director of Sopexa Benelux in September 2017.

Vincent Bayer

Managing Director Benelux

Over 20 years of experience in communication & marketing strategies, and a lot perseverance, Tania is Director of Sopexa Russia since 2004. Her expertise? Finding creative ideas and solutions to win over Russian consumers, who are curious and open to new experiences in food, lifestyle and tourism.

Tania Korsounskaia

Managing Director Russia

A specialist in Food & Drink marketing in Italy, Ettore has built up a network of key Italian opinion leaders and influencers to promote a product or a brand on this market where product quality and gastronomy are almost like a religion. His expertise? Fine-tuned, artful communication!

Ettore Zanoli

Managing Director Italy

With 20 years of experience in the Swedish food sector, including 12 years devoted to managing projects for wine-industry clients, Patrick has curated a strong network of key local influencers and opinion leaders to conquer the Swedish market.

Patrick Leysen

Managing Director Sweden

Director of Sopexa Poland, Darek brings his clients 20 years of experience and expertise in food marketing, as well as the ability to build excellent long-term relationships with local influencers.

Darek Kusnierz

Managing Director Poland

Passionate about food and drink communications, Rafael, Managing Director of Sopexa Spain, stays up-to-date on the latest innovations and trends in the sector, to rise to his clients’ challenges. His motto? Impossible is nothing!

Rafael Exposito

Managing Director Spain

The Danish market holds no secrets for Peter Esper, who has devoted his career in communication and marketing to the Food & Drink sector. His mission? Advising and guiding the agency’s clients in their communication campaigns, ensuring their investments pay off.

Peter Esper Larsen

Managing Director Danemark