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  • About us

    The Agency
    100% dedicated to
    Food, Drink & Lifestyle

    Our 60 years of experience in food & drink enable us to anticipate innovations, understand the latest trends and develop high-impact communication strategies along with our clients.


    The Agency
    100% International

    Food & drink marketing and communication experts operating all over the world.

    We intimately know local cultures and customs, essential to tailor our clients’ messages and strategies to markets that are often very different.
    We are entirely integrated. A single lead country for seamless project management and a staff that is completely bilingual and multicultural.


    The Agency
    100 % ingenious

    Food & drink is also facing challenges : uberization and other transformations.

    From FoodTech and changes in consumer behaviour, to pressure from competitors and new regulations, the food, drink & lifestyle sector is at the forefront of the demand for new innovations. A consideration that Sopexa has fully integrated into its methods and proposals.

    • 0

      bloggers, sommeliers, buyers, importers, wholesalers and journalists

    • 0

      million euros in revenue in 2017

    • 0

      glasses of wine served in 2017

    and know-how

    Market Intelligence

    Beyond strategic planning, we run comprehensive monitoring programmes backed by studies – on sectors, behaviours and trends – carried out in-house by our market intelligence experts in order to identify weak signals, influencers, local food practices and communication trends in the food, drink & lifestyle sector.


    Build and enhance product and brand image

    Strategic planning - Online and offline campaigns – Brand identity – Content - Health marketing


    Engage your audience and make a good impression

    Press Relations – Public Relations – Social Media Listening – Events


    Attract, generate customer loyalty and promote consumer advocacy

    Trade & Shopper Marketing – Drive-to-Store – Digital strategies

    Nutrition & Health Strategies

    Healthy food, product composition and origin and CSR are among the many “health and society” topics of great concern to today’s consumers – and thus to companies and brands. Sopexa includes its nutrition & health specialists in all strategic planning and creative design activities. The department also meets specific requests.

    and talents

    Jean-René Buisson


    Véronique Mazier

    VP Human Resources

    Armelle Dardaine-Leopoli

    Nutrition, New Projects and Sustainable Development Director

    Catherine Etchart

    Group Key Accounts Director

    Anne-Sophie Hottiaux

    VP Business Development

    Sylvain Rouchy

    VP/Head of Sales Sopexa Group

    Pierre d’Arbonneau


    Anaïs Maury

    VP Corporate Communication / Chief of Staff

    Sopexa employees, wherever they are in the world, are not only experts in their business, they are also passionate about food, and are interested in all dimensions of the food sphere. As lovers of gastronomy, amateur cooks or observers, they have a highly expert and particularly insightful view of the sector.

    After holding a number of key positions at food companies and institutions, and convinced that food is not ony a question of what we eat, but also of pleasure and sharing, Jean-René has been CEO of Sopexa since 2013. His mission ? To drive Sopexa and its staff so that the agency becomes a reference in food and drinks communication.

    Jean-René Buisson



    Over the past 20 years, Sylvain has developed a strong expertise in consulting and communication strategies on behalf of brands and collectives, in FMCG, food & drinks and the lifestyle sector. His motto ? "To assemble is a beginning. Staying together is progress. Working together is success "Henri Ford.

    Sylvain Rouchy

    VP/Head of Sales Sopexa Group


    In charge of market research and analysis, Claire has 16 years of experience in market intelligence project management in the food, pharmaceutical and cosmetics industry. She carries out in-house monitoring programmes in order to identify local influencers, behaviours and trends.

    Claire Maurice

    Corporate Market Intelligence Manager


    10 years experience in communication & public affairs strategies, Anaïs has gained in depth knowledge of the food and drinks sector and the European institutions. Lobbying actions, corporate PR campaigns as well as public information and educational campaigns are some of the actions that she can conduct for the agencies clients.

    Anaïs Maury

    VP Corporate Communication & Public Affairs / Chief of Staff


    With his 15 years in digital communication strategies for international groups, Thomas was appointed Global Digital Director of the agency. His mission ? Coordinate Sopexa teams worldwide to ensure successful digital communication campaigns.

    Thomas Fournier

    Global Digital Director


    With 25 years of experience in strategic marketing in the Food & Drink sphere, Olivier manages the entire NAFTA zone. His mission? Very extensive. It involves running the US, Canada, Mexico and Brazil agencies and developing international clients in Latin America (Brazil, Chile, Peru and other countries).

    Olivier Moreaux

    Managing Director Americas


    Having spent more than 10 years in Germany as an Account Manager. His strength ? His ability to understand local cultures and customs and to transcribe it for his clients. Today, Director of Sopexa Japan, Loic accompanies and advises its customers to better approach the Japanese market by orchestrating campaigns of Influence, Branding and Shopper Marketing

    Loïc Brunot

    Managing Director Japan and Australia


    Having spent ten years at an ad agency, Thomas honed his expertise in digital content (social media, influencers and native advertising), later joining Sopexa as Director of the USA agency. His definition of creativity? The unexpected.

    Thomas Minc

    Managing Director USA


    A true mobile addict on the hunt for the latest innovations, Augustin is a specialist in digital marketing in China. His job? Studying Chinese behaviours and customs as inspiration to design inventive, creative campaigns for clients and partners. A saying that guides him: “If opportunity doesn’t knock, build a door.” (Milton Berle)

    Augustin Missoffe

    Managing Director China & Hong Kong


    As a bicultural Franco-German, Xenia is bubbling with inspiration to provide marketing and communication consulting to a broad client portfolio. Her job? Trading ideas, sharing viewpoints, and enabling clients to leverage our knowledge of influencers and trade marketing, and our food & lifestyle expertise.

    Xenia Von Poser

    Managing Director Germany


    Director of the Canada agency since 2003, Yanick pours his creativity and passion for the Canadian gastronomic scene into serving his clients. His business? Connecting clients with key players on the market, providing strategy consulting and encouraging creativity and innovation.

    Yanick Coutie

    Managing Director Canada


    Passionate about gastronomy and oenology, and an author of lifestyle columns in the press, Xavière’s twelve years of experience in communication allows her to dream up the right programmes to support her clients in their communication strategies.

    Xavière Guerlay

    Managing Director France


    With 15 years of experience in brand strategy, public relations and communications for lifestyle, food & drink brands, Frédéric is quite simply driven by boldness! “Creativity”, “expertise”, “influence” and “flexibility” are his magic words!

    Frédéric Dersigny

    Managing Director UK & Ireland


    Director of the Dubai-based agency and chosen as a Garde and Jurée de la Guilde Internationale des Fromagers in 2017, Edwina has been working closely with key players in the Middle Eastern food and drink sector for nearly 10 years, often relying on these influencers and opinion leaders for her clients’ communication campaigns.

    Edwina Salvatori

    BU Managing Director Middle East & India


    It is thanks to Hassan that Sopexa made its first contacts in Morocco and created the first African agency able to work in Morocco, Algeria, Cameroon, the Ivory Coast, Nigeria, Senegal and Tunisia. His job? Pinpointing the latest trends in Food, Drink & Lifestyle communication and rising to the challenges his local and international clients face.

    Hassan Sefrioui

    Business Developper Africa


    Over 20 years of experience in communication & marketing strategies, and a lot perseverance, Tania is Director of Sopexa Russia since 2004. Her expertise? Finding creative ideas and solutions to win over Russian consumers, who are curious and open to new experiences in food, lifestyle and tourism.

    Tania Korsounskaia

    Managing Director Russia


    A specialist in Food & Drink marketing in Italy, Ettore has built up a network of key Italian opinion leaders and influencers to promote a product or a brand on this market where product quality and gastronomy are almost like a religion. His expertise? Fine-tuned, artful communication!

    Ettore Zanoli

    Managing Director Italy


    With 20 years of experience in the Swedish food sector, including 12 years devoted to managing projects for wine-industry clients, Patrick has curated a strong network of key local influencers and opinion leaders to conquer the Swedish market.

    Patrick Leysen

    Managing Director Sweden


    Director of Sopexa Poland, Darek brings his clients 20 years of experience and expertise in food marketing, as well as the ability to build excellent long-term relationships with local influencers.

    Darek Kusnierz

    Managing Director Poland


    Passionate about food and drink communications, Rafael, Managing Director of Sopexa Spain, stays up-to-date on the latest innovations and trends in the sector, to rise to his clients’ challenges. His motto? Impossible is nothing!

    Rafael Exposito

    Managing Director Spain


    The Danish market holds no secrets for Peter Esper, who has devoted his career in communication and marketing to the Food & Drink sector. His mission? Advising and guiding the agency’s clients in their communication campaigns, ensuring their investments pay off.

    Peter Esper Larsen

    Managing Director Danemark


    They talk about us

    Sopexa Japan was the PR, marketing and communications agency for the Ile de France campaign as part of the Aperitif a la française in 2016 and 2017. The agency’s performance, budget management and delivery of the campaign KPIs satisfied me entirely.

    Philippe Thirouard

    President & Managing Director, Savencia Japon

    They talk about us

    Working with Sopexa means working with a very dynamic, energetic and proactive team. It really helped leverage our brand in several provinces of Canada.

    Tomas Gonçalves

    Marketing Department, Comissão de Viticultura da Região dos Vinhos Verdes

    They talk about us

    We have been working with Sopexa Australia for over 6 months now, and as well as securing us some fantastic coverage, they’ve been proactive, engaged and very transparent. They have driven our strategy forward with good advice and strong market knowledge.

    Nelly Blau

    Head of Export Communication, BIVB